28

 Brands and brand promotions   Advice,Business,Consumer Let's make some clear distinctions at the outset that should be "no-brainers." Branding requires long-term consistent investment and nurturing. Promotions are about short-term and immediate conversions (sales). Brands are constructed with three main braids of steel for long-term stability and credibility. Strong and consistent "visual brand identity" logos, taglines, and marketing collateral (brochure, website, tradeshow, ads, etc).  Superior customer/client services.  Most importantly, the brand must consistently deliver on its promises or exceed expectations at every point of contact that the brand interacts with the customer.  The distinctions between businesses are trending toward parity. So it is very important that you are attentive to your three braids of steel. You can read in thousands of articles about branding about how brands create emotional attachments and cult followings in some cases. But le...